At the start of the pandemic before vaccines where developed, Dr. Rajeev Fernando advocated vocally for masks. Masks where (and continue to be) the single most important tool to slow the spread of COVID. Both the CDC and WHO recommend wearing a mask in varying circumstances to help to stop the spread of COVID-19.
CHIRAJ in partnership with CK Architecture Chennai, India designed a mask that is reusable and fashionable and most importantly safe and comfortable. Our masks were manufactured in the USA, Brazil and India. We have chosen the manufacturing facilities that employ people that have been badly hit economically. due to the COVID-19 shutdown. We have chosen a message of LOVE/LIFE which is SIMPLE, POSITIVE and UNIVERSAL.
Our Team partnered with government and non-governmental organizations (social groups, charities, civic organizations) across the world to distribute the mask for free. We targeted the most vulnerable communities, since they had the highest risk for spread and infections.